The Yakut agency of original ideas “Trick” presented a unique advertising product to a wide online audience.

This is a campaign dedicated to the products of the Nemyugun bakery. It would seem that advertising of bakery products is not uncommon in the domestic market, only the stunt employees approached the implementation of advertising content with fiction. As a result, the main heroines of the advertising photo shoot were stylishly dressed old women with extravagant makeup.

Even millionaires pay 192 euros for a loaf of bread. It is noteworthy that the administration of the bakery itself did not know about the creation of such a vibrant advertising campaign until recently, when a photo shoot with glamorous grandmothers won hundreds of fans. case at random. This is the agency’s first major campaign, everything happened without the knowledge and without the assistance of the bakery. “They chose it because they were convinced of the quality of their products,” they say in “Trick. “Well, I wanted to create an advertisement that is missing in Yakutsk.”

The agency’s employees did not choose grandmothers as models: the bakery products of the Nemyugunsky bakery were associated with the phrase “Tasty, like a grandmother.” “Moreover, it turned out not to be beaten,” they say in the agency. It should be noted that there is such an advertisement social background: for filming, the agency attracted vacationers from the private boarding house “Happiness” and patients of the Republican boarding house for the elderly and disabled.